DC Rebranding as DC Kids, DC and DC Black Label!!!9335

Originally Posted by DC news release
DC DOUBLES DOWN ON ITS BRAND, UNITES ALL PUBLISHING UNDER...
Beginning in 2020
All Content will be Organized Under Three Age-Specific Labels:
DC Kids, DC and DC Black Label

Vertigo Publishing Imprint to be Sunset at the End of the Year

DC announced today that beginning in 2020, all of its publishing content will be organized and marketed under the DC brand, creating three age-specific labels – DC Kids, DC and DC Black Label – that would absorb all of its existing imprints and focus DC’s publishing content around characters and stories that evolve and mature along with the awareness and sensibilities of DC’s readers. As a result of this new labeling strategy, DC will sunset the Vertigo publishing imprint at the end of the year.

The new segmentation, featuring the new age rating system, will launch in January 2020. Books currently being published under the recently launched DC Zoom and DC Ink imprints, which are focused on the middle grade and young adult segments, respectively, will be assigned to the DC Kids and DC labels depending on the content and intended audiences.

“We’re returning to a singular presentation of the DC brand that was present throughout most of our history until 1993 when we launched Vertigo to provide an outlet for edgier material,” said DC Publisher Dan DiDio. “That kind of material is now mainstream across all genres, so we thought it was the right time to bring greater clarity to the DC brand and reinforce our commitment to storytelling for all of our fans in every age group. This new system will replace the age ratings we currently use on our material.”

The three labels will be structured as follows:

DC Kids will focus on readers ages 8-12 and offer content created specifically for the middle-grade reader
DC, focusing on ages 13+, will primarily be the current DC universe of characters
DC Black Label will focus on content appropriate for readers 17 and older
“What we’ve done here is apply an ages and stages organizing philosophy that will strengthen what we’re already doing well, whether that is our move into the young adult and middle grade audience or our long track record of success with creator-driven pop-up lines,” said DC Publisher and Chief Creative Officer Jim Lee. “We will also continue to publish creator-owned projects, and will evaluate and assign to the appropriate label to help our fans find the best books for their interests. These new labels not only bring greater consistency and focus to our characters, but they also open up a wealth of new opportunities for the talent working on our books.”

Originally Posted by Jesse_O
Key word there is primarily. Of course they are going to keep the DCU stuff going. But it wouldn't surprise me if we see titles like Vertigo had: Sandman, Preacher, etc, get put under the DC label next year. Just my thoughts. I could be totally off.

Originally Posted by Jesse_O
It's hard to find data, but one chart that I found states that 600,000 people under the age of 17 were Walking Dead viewers. I'm thinking the actual number is higher because I know a few teens that were massive Walking Dead fans but they watched with their parents. If Dc had done TWD in the late 90's, it would have been a Vertigo title. Now, I have to wonder. Things changed drastically for American youth after 9-11. What was edgy then, isn't now.