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Love and Thunder what did you think18365

-Our Odin-
Rest in Peace
Jesse_O private msg quote post Address this user
Here is a 2019 Deadline article that mentions MCU advertising costs. Love and Thunder was not advertised anywhere near GOTG, let alone End Game. And why should it be? Marvel already has the established characters with an established universe. This was a sequel, not a ground breaking movie.


Quote:
Originally Posted by Deadline article
Already having broken pre-sale ticket records, Avengers: Endgame has smashed through another milestone before it squashes all box office benchmarks starting Thursday, April 25: The Anthony and Joe Russo-directed feature is far and away the biggest marketing promotional campaign in Marvel Studios history at well over an estimated $200M.

This beats the media value of previous Marvel global promo partner pushes for Avengers: Infinity War (at $150M-plus,), Spider-Man: Homecoming ($140M) and last summer’s Guardians of the Galaxy, Vol. 2 ($80M). 
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Collector JustABitEvil private msg quote post Address this user
I thought Ragnarok was better, but I enjoyed it. I think Thor is kind of a goofy character and a comedy with him is just about perfect. I don't expect every piece of the MCU to be five star, gold standard movie making or TV. Think about how many Marvel books you *don't* read and compare that to how many MCU products you also *don't* watch. I think Falcon and the Winter Soldier is the only non-netflix show I haven't seen any of. I haven't finished Ms Marvel yet but that's more about scheduling than lack of interest, same with Black Panther. I don't get the She-Hulk hate at all either, it's *FUN*. I truly think that we're losing the ability to just enjoy things sometimes, there's definitely some kind of problem with others enjoying things...
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Collector Darkseid_of_town private msg quote post Address this user
The other thing being largely and sadly ignored is the peripheral returns. Action figures, lunch boxes, notebooks, lego sets, it all piles up fast. It is well known and documented that George Lucas discovered that very fact and began writing star wars story loops that allowed for more toy sets...Ewoks playbhouse anyone? Carbonite block Han solo? He quickly figured out the returns from those sales far outweighed movie revenues and often steered the storylines in directions that allowed for more toy sales.
If anyone thinks that this movie in any way even scratched the surface of lost revenue for Disney they utterl and completely fail to undestand the concept ot soundtrack sales, action figures, puzzles, board games, and lunchbox sales.
I am sure Disney made out like a dream on this movie as they always tend to.
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The apple sauce and pudding were the best part... Bronte private msg quote post Address this user
Mcdonalds had their thor toy line in the happy meals. It was like 2 bux per toy if you buy it out right.
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Collector Hexigore private msg quote post Address this user
As with all things MCU, it is Redbox for me. And that is if I am I am at all curious about the story. The MCU went to shit after Endgame. And even Endgame was marginal at best. What a disappointment. So much potential pissed away. Yeah, they made their billions by shitting all over great stories and characters and they continue to do it today. Whoopee for them.
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" . " Davethebrave private msg quote post Address this user
I posted another source that showed the typical splits too. It implies a 2:1 cost to budget ratio. That suggests $500M in costs. Not specific to Marvel blockbusters. Marketing is one of many non-production/non-budget costs.

The ratio for Ragnarok was more than 2.5x.

I was criticized for not providing sources. I provide two (one specific one general) that support my “about $500M”. Then someone doesn’t understand how to read the source (@Etapi regarding revenue vs box office grosses) so now I need to explain further?

Movies are misunderstood as money making machines. I get it, the headlines make it look like they more often ARE but the reality is they often aren’t. It is a big part of why Batgirl was canceled after they spent their $90M “budget”…

At this stage of the MCU there IS a lot of money being made by directors, actors, producers, etc. Costs have bloated. The returns to Disney of the last phase of films, however, have been mediocre.

Of course Disney won’t panic due to this. I never said it would “destroy” them in any way. It is just becoming clear that the latest phase (critically, and financially) looks more like a wind-down. The next BP movie can of course change that trend.


Quote:
Originally Posted by Jesse_O
Here is a 2019 Deadline article that mentions MCU advertising costs. Love and Thunder was not advertised anywhere near GOTG, let alone End Game. And why should it be? Marvel already has the established characters with an established universe. This was a sequel, not a ground breaking movie.


Quote:
Originally Posted by Deadline article
Already having broken pre-sale ticket records, Avengers: Endgame has smashed through another milestone before it squashes all box office benchmarks starting Thursday, April 25: The Anthony and Joe Russo-directed feature is far and away the biggest marketing promotional campaign in Marvel Studios history at well over an estimated $200M.

This beats the media value of previous Marvel global promo partner pushes for Avengers: Infinity War (at $150M-plus,), Spider-Man: Homecoming ($140M) and last summer’s Guardians of the Galaxy, Vol. 2 ($80M). 
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Collector Bandwell private msg quote post Address this user
Quote:
Originally Posted by Nearmint67


😂😂😂😂
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I don't believe this....and I know you don't care that I don't believe this. GAC private msg quote post Address this user
Quote:
Originally Posted by Darkseid_of_town
The other thing being largely and sadly ignored is the peripheral returns. Action figures, lunch boxes, notebooks, lego sets, it all piles up fast. It is well known and documented that George Lucas discovered that very fact and began writing star wars story loops that allowed for more toy sets...Ewoks playbhouse anyone? Carbonite block Han solo? He quickly figured out the returns from those sales far outweighed movie revenues and often steered the storylines in directions that allowed for more toy sales.
If anyone thinks that this movie in any way even scratched the surface of lost revenue for Disney they utterl and completely fail to undestand the concept ot soundtrack sales, action figures, puzzles, board games, and lunchbox sales.
I am sure Disney made out like a dream on this movie as they always tend to.


I had mentioned this in my post earlier....."The studio cashes in hugely on licensing and merch too...."
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Collector Darkseid_of_town private msg quote post Address this user
yes, it has as much to do with merch as it does with tickets and most do not understand that or overlook it. George Lucas was a study in how toys alone could make a franchise redo storylines to cash in.
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I don't believe this....and I know you don't care that I don't believe this. GAC private msg quote post Address this user
Quote:
Originally Posted by Darkseid_of_town
yes, it has as much to do with merch as it does with tickets and most do not understand that or overlook it. George Lucas was a study in how toys alone could make a franchise redo storylines to cash in.


An argument can be made that the merch and licensing is more lucrative as Studios are not sharing revenues as they must do with theatrical releases.....or at the very least if revenues are shared, they're sharing a much lower percentage. I've read that foreign box office revenues are split almost 50/50 with theeatre/studio and domestically about about 30/70 is favour of the studio...but these numbers are hearsay.
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I don't believe this....and I know you don't care that I don't believe this. GAC private msg quote post Address this user
And you're right about the Lucas/Fox toy deal. Lucas took Fox to the cleaners with that deal and you can bet that going forward after that, no studio was going to make that mistake ever again.
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I'm waiting.... (tapping fingers).
Splotches is gettin old!
Nuffsaid111 private msg quote post Address this user
Anyone consider that after the wonder and success of Ragnarok, that folks went to the theater to see Love & Thunder with high expectations; and as such resulted in the numbers being discussed here?

I, my family, and my friends would fall into that category. That money counts in all these final $$$ amounts.
Had I known how sh*tty this movie was despite my love for the MCU, I would have waited til now for the streaming to watch. I, my family, and friends wasted a good amount of money seeing that train wreck.
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Collector etapi65 private msg quote post Address this user
Quote:
Originally Posted by Davethebrave
@etapi65 the simple math you can take away is that cost is 2-2.5x published budget.


But not always, movie-to-movie there is a chasm of difference. more than one person has provided information that would indicate as much. Our point, is you're jumping the gun on all of this by making a lot of assumptions. That doesn't mean you're wrong; we simply do not, and cannot yet know.

Quote:
Originally Posted by Davethebrave
Revenue numbers are because the gross is not what the studio gets (they get a predetermined share - theaters keep the rest). You can allocate it a few ways but at the end of the day the breakeven on a movie will be at minimum 2x and more typically pushing towards 3x the published “budget” for a movie.


Quote:
Originally Posted by Davethebrave
And we don't have those numbers to determine the current method of how the money for L&T was allocated for a true comparison to Ragnarok.


How can you possible know this? Has Disney released a statement? This is just guesswork, at best.


Quote:
Originally Posted by Davethebrave

I was criticized for not providing sources. I provide two (one specific one general) that support my “about $500M”. Then someone doesn’t understand how to read the source (@Etapi regarding revenue vs box office grosses) so now I need to explain further?


Unfortunately, you're again missing the point. I indicated you needed to help me with the chart because they numbers don't actually add up to the outcome presented. They don't, that's not an actual failure of reading the chart; that's a failure of lack of transparency in the data utilized. THAT was the point. There is a lot of math, a lot of numbers, behind the scene to which we are not privy. Instead, we're left to either wait until all the numbers are in, in total and see the result in a created-a-year-later type chart like the one for Ragnarok. Or, we are left to jump the gun by using proxies and supposition.

Not only are you attempting to be in the latter camp, but your entire original point was that the movie was terrible, the numbers support your position that it's awful and a failure, and you can expand this to assume the collapse of viability within the MCU. It's great you're not anti-MCU and that you like stuff "before endgame". That doesn't really address your current declarations of "the end" to the MCU. You also deflected instead of addressing any information provided that would have further complicated the numbers when trying to apply generalities to analysis.
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PLOD theCapraAegagrus private msg quote post Address this user
I tried to watch it on Friday, and turned it off after 10 minutes. It's worse than The Eternals, because I actually finished that one, and it didn't make jokes about mistreating a character's mythology.

L&T is officially the worst MCU film (so far) in my book.
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PLOD theCapraAegagrus private msg quote post Address this user
Quote:
Originally Posted by Jesse_O
...it's hardly a flop financially...

Considering its budget, Disney doesn't feel the same way.
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I'm waiting.... (tapping fingers).
Splotches is gettin old!
Nuffsaid111 private msg quote post Address this user
I agree.
L&T is the single, unquestioned imo, worst film in the MCU to date.
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" . " Davethebrave private msg quote post Address this user
Worse than Black Widow? Worse than The Eternals (a movie I was really rooting for to be good…)?
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" . " Davethebrave private msg quote post Address this user
By comparison Shang-Chi is looking better and better. Wish they muted the sidekick and it deserved a better CGI-fest ending but I don’t remember being constantly taken out of the movie by awful writing/plot like the others.

I thought the low points in Love and Thunder were lower than The Eternals but the high points were higher. Whereas The Eternals lived up to its name in being eternally dull.
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Collector dfoster43 private msg quote post Address this user
Quote:
Originally Posted by Mrbryceman
My kids liked the screaming goats
SO DID WE!! Laughed out loud every time they landed and screamed LOL... then again we live in screaming / fainting goat country ...
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Collector dfoster43 private msg quote post Address this user
Quote:
Originally Posted by Cerebus3000
Quote:
Originally Posted by sly
the woke stuff needs to stop. Awful writing in so many movies


I am dubious when people complain about "the woke stuff". The second point, the writing, has always been the actual problem. If you shoe-horn something into a script to meet some sort of agenda it stands out and makes for a forgettable scene. If it jars you out of the movie magic zone then the movie can be ruined. But as I said, this has always been a problem and it's not specific to "the woke stuff". So many movies in the 80s and 90s had awkward love interest sub-plots. The agenda then, I think, was "get some boobs on screen...people like boobs". In either instance of "the woke stuff" or "boobs on screen" it is often unnecessary and jarring. I think the main reason why we hear so many people complain about "the woke stuff" and not simply "bad writing" is because they are afraid of "the real life woke stuff" and how uncomfortable it makes them feel. Why didn't people complain as much about awkward "boobs on screen" scenes in past decades? Most likely, in my heterosexual male opinion, it is because people really do like boobs. Well...that and the pre-internet absence of the world wide soap box.


Maybe I was oblivious after Gin & Tonics & we only saw it once Saturday but I didn't notice anything too overtly 'woke' ... what'd I miss?
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Collector dfoster43 private msg quote post Address this user
Quote:
Originally Posted by dfoster43
Quote:
Originally Posted by Mrbryceman
My kids liked the screaming goats
SO DID WE!! Laughed out loud every time they landed and screamed LOL... then again we live in screaming / fainting goat country ...


.. oh and also drinking etc seems to help in these matters ...
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PLOD theCapraAegagrus private msg quote post Address this user
Quote:
Originally Posted by Davethebrave
Worse than Black Widow? Worse than The Eternals (a movie I was really rooting for to be good…)?

I was actually able to finish The Eternals, despite how boring it is. L&T is worse because it not only continues to s**t all over Thor's mythology, but it jokes about not caring for how the characters are mistreated.

I haven't seen Black Widow. Even though I know that movie is fairly cookie-cutter and makes its own mistakes, I have trouble imagining how it could spite BW more than this movie spites Thor.
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Collector etapi65 private msg quote post Address this user
Quote:
Originally Posted by theCapraAegagrus
Quote:
Originally Posted by Davethebrave
Worse than Black Widow? Worse than The Eternals (a movie I was really rooting for to be good…)?

I was actually able to finish The Eternals, despite how boring it is. L&T is worse because it not only continues to s**t all over Thor's mythology, but it jokes about not caring for how the characters are mistreated.

I haven't seen Black Widow. Even though I know that movie is fairly cookie-cutter and makes its own mistakes, I have trouble imagining how it could spite BW more than this movie spites Thor.


Taskmaster was awful. That was my biggest issue with BW. Instead of being a kick-butt independent character they were a mind-wiped lackey.... What's cool or interesting about that? It wasn't anything special, but had it's enjoyable moments. I equate it to the Ant-Man movies, which I don't much care for, but don't "hate".
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" . " Davethebrave private msg quote post Address this user
I actually found the Ant Man movies to be far better… more entertaining.

I think L&T gets the benefit of lowered expectations. I had higher hopes heading into some of the movies but with each successive miss, my expectations keep falling.

I watched L&T while eating delicious pizza and a nice bottle of wine. Didn’t save the movie.

I’ll say something positive - I thought the sound FX were well done.
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" . " Davethebrave private msg quote post Address this user
Quote:
Originally Posted by theCapraAegagrus
Quote:
Originally Posted by Davethebrave
Worse than Black Widow? Worse than The Eternals (a movie I was really rooting for to be good…)?

I was actually able to finish The Eternals, despite how boring it is. L&T is worse because it not only continues to s**t all over Thor's mythology, but it jokes about not caring for how the characters are mistreated.

I haven't seen Black Widow. Even though I know that movie is fairly cookie-cutter and makes its own mistakes, I have trouble imagining how it could spite BW more than this movie spites Thor.


It’s interesting because my wife really disliked the movie for how it treated Thor as a character. Consistent with recent movies mind you… she was also confused by the logic of the Zeus showdown.

Superhero movies are escapism / fantasy / not rooted in reality. But it is still jarring when the -internal- consistency is wildly off and incoherent.
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PLOD theCapraAegagrus private msg quote post Address this user
The Ant-Man movies are good, but forgettable. My guess is that Quantumania will change that, being the movie entry for Kang.
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Have I told you about the time I dropped off 3,000 comics at SDCC? Scifinator private msg quote post Address this user
I thought the first half hour or so were very difficult to watch. The last half hour was much better. Glad I did not pay to see it in a theater nor pay for on-demand fee.
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PLOD theCapraAegagrus private msg quote post Address this user
Quote:
Originally Posted by Davethebrave
It’s interesting because my wife really disliked the movie for how it treated Thor as a character. Consistent with recent movies mind you… she was also confused by the logic of the Zeus showdown.

Superhero movies are escapism / fantasy / not rooted in reality. But it is still jarring when the -internal- consistency is wildly off and incoherent.

Thor would be better off with the Black Panther treatment. That is: T'Challa was serious, and his supporting cast provided the jokes/quips. The first Thor movie was actually pretty good about this, but The Dark World didn't have that comedic punch (it also has an awful 3rd Act).

Thanos was right; We need balance. When Iron Man died, so did the MCU's balance between writing gravity and levity.
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past performance is no guarantee of future actions. KatKomics private msg quote post Address this user
I don't know...the previews didn't catch my eye and then both reviews and comments on forums like this have me doubling down on not watching L&T....maybe some dark and cold winter night I'll throw it on


Ragnarok on the other hand was one of the best Led Zepplin music videos I've seen
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You can't get good wood on the ball every time. HotKeyComics private msg quote post Address this user
Quote:
Originally Posted by KatKomics
I don't know...the previews didn't catch my eye and then both reviews and comments on forums like this have me doubling down on not watching L&T....maybe some dark and cold winter night I'll throw it on


Ragnarok on the other hand was one of the best Led Zepplin music videos I've seen


L&T is a Guns N Roses music video in that regard.
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