Banner ads on the homepage?13621

Originally Posted by SauceDog
I'm not just a customer, I'm literally a web-campaign / web-development professional who works at an advertising agency handling the websites for several international companies (all of which are worth more than CBCS, one having in $1.9 billion in assets I need to promote correctly online and have to stop them from suggesting such mistakes as this on a monthly basis).

Originally Posted by mediaslave
I don't post often, and when I do it's usually a shitstorm and a half.

This is no different.

These ads reek of desperation. This is HUGELY unprofessional for a brand that's making even a half-assed attempt to appear legitimate. Look at this :




Can you imagine Audi doing this? Tag? Apple? Love the pic, but man what a horrific move on your brand's image.


I'm really worried about the future viability of CBCS, not gonna lie. They seem to be making bad decision after bad decision....first the yellow verified, now this?

I love you CBCS, you were my first graded book. But man...what are you DOING.

Originally Posted by HeinzDad
I just had to turn off my tv. Commercials were on.

Originally Posted by mediaslave
Quote:

Originally Posted by HeinzDad
I just had to turn off my tv. Commercials were on.

I'm just going to chalk up your responses to you thinking that you're funny, and not to you completely failing to miss the point here. :-)

Originally Posted by mediaslave
Quote:

Originally Posted by HeinzDad
Quote:

Originally Posted by mediaslave
Quote:

Originally Posted by HeinzDad
I just had to turn off my tv. Commercials were on.

I'm just going to chalk up your responses to you thinking that you're funny, and not to you completely failing to miss the point here. :-)

I mean, it seems the same to me. Yeah I was trying to be funny but how is it different? Especially when you can turn on a blocker for the “commercial”?

The point isn't the commercial, it's not about the ad. It's about the mentality of wanting to put a banner ad on your website, and what that says about your brand.

Let's make a simple but perhaps not 100% accurate analogy. Let's say that I had a Porsche 911 Turbo. I had this thing dial do with aftermarket concave rims, stereo done, windows are tinted, engine is tuned and boosted, and the whole thing is just dial to the nines.

Now, that particular car says something. It's not practical, it's an absurd thing to buy, but it comes with an image. Now you can argue all day whether or not that's a douchebag image or whatever, but at the end of the day it is a high-end, Elite product that says something when you own it.

Now, take a big fucking sticker that advertises duct cleaning and stick it on my door. Now what is it say? Cheapens the entire car and makes it look like garbage. It also says whoever owns that car is an absolute tool. That's not quite a 100% accurate analogy here but it's close enough.

By putting this random banner ads on their homepage and on product pages, it reeks of desperation for income. It makes cbcs look like they're desperate for money. It also comes off as a very lowbrow, unprofessional move. As I said before you would never see a high-end branded company do anything like this. The worst you would see our ads that are either related content to the product being sold by the original company, or ads for additional products that that same company cell. But you are never going to go to Portia's website and see banner ads for pyjamas with ass flaps.

Now in my opinion cbcs is biggest problem is that they have always presented themselves as a lower-cost second-tier alternative to cgc, rather than as a direct competitor. That has everything to do with the image that they present. They have very little in the sense of memorable branding, the website pretty terrible, the labels are amateur at best. But I do think they do a great job in grading itself, and their cases are excellent. I've also had very good experiences with the cbcs guys, in particular Tim who was one of my favourite people at conventions.

Unfortunately putting that band Ratt on their homepage just makes them look more amateurish than before, and gives the people that do not like cbcs more ammunition to dislike them because their brand looks weaker again.

Does that make sense?

Originally Posted by HeinzDad
Quote:

Originally Posted by mediaslave
Quote:

Originally Posted by HeinzDad
I just had to turn off my tv. Commercials were on.

I'm just going to chalk up your responses to you thinking that you're funny, and not to you completely failing to miss the point here. :-)

I mean, it seems the same to me. Yeah I was trying to be funny but how is it different? Especially when you can turn on a blocker for the “commercial”?

Originally Posted by mediaslave
Let's make a simple but perhaps not 100% accurate analogy. Let's say that I had a Porsche 911 Turbo. I had this thing dial do with aftermarket concave rims, stereo done, windows are tinted, engine is tuned and boosted, and the whole thing is just dial to the nines.

Now, that particular car says something. It's not practical, it's an absurd thing to buy, but it comes with an image. Now you can argue all day whether or not that's a douchebag image or whatever, but at the end of the day it is a high-end, Elite product that says something when you own it.

Now, take a big fucking sticker that advertises duct cleaning and stick it on my door. Now what is it say? Cheapens the entire car and makes it look like garbage. It also says whoever owns that car is an absolute tool.