Banner ads on the homepage?13621
![]() |
CarsonG private msg quote post Address this user | |
I have to agree with the fact that it feels unprofessional, I use the homepage alot to get to the forum and today I thought I clicked the wrong site because of the banner ad. Its unusual for a business to run ads on a homepage. | ||
Post 26 IP flag post |
![]() |
mediaslave private msg quote post Address this user | |
I don't post often, and when I do it's usually a shitstorm and a half. ![]() This is no different. These ads reek of desperation. This is HUGELY unprofessional for a brand that's making even a half-assed attempt to appear legitimate. Look at this : ![]() Can you imagine Audi doing this? Tag? Apple? Love the pic, but man what a horrific move on your brand's image. I'm really worried about the future viability of CBCS, not gonna lie. They seem to be making bad decision after bad decision....first the yellow verified, now this? I love you CBCS, you were my first graded book. But man...what are you DOING. |
||
Post 27 IP flag post |
![]() |
mediaslave private msg quote post Address this user | |
Quote:Originally Posted by GAC Come on that's just not true. Name one legitimate, estabilished brand that runs random-ass ads on their site. One. I doubt you can. I can't think of one. You won't see car companies doing it, jewellery, clothing...I can't think of a single proper brand that would do this. CGC must be laughing hard at this one. |
||
Post 28 IP flag post |
![]() |
HulkSmash private msg quote post Address this user | |
Quote:Originally Posted by SauceDog So turn off google ad services? ![]() ![]() |
||
Post 29 IP flag post |
![]() |
Studley_Dudley private msg quote post Address this user | |
Pornhub has ads plastered all over the place and is valued at $1.5B. | ||
Post 30 IP flag post |
![]() |
steveinthecity private msg quote post Address this user | |
Quote:Originally Posted by SauceDogSo I can enjoy the ads, too? ![]() |
||
Post 31 IP flag post |
![]() |
mediaslave private msg quote post Address this user | |
Quote:Originally Posted by Studley_Dudley Would you out them in the same brand offering? Second, they're selling ads to related content, not just whatever random crap will pay. Third, they're not selling a service. Ad revenue is part of their business model. |
||
Post 32 IP flag post |
![]() |
Hcanes private msg quote post Address this user | |
Quote:Originally Posted by Studley_Dudley I really hope the pun was intended ![]() |
||
Post 33 IP flag post |
![]() |
xkonk private msg quote post Address this user | |
Quote:Originally Posted by chester15 I will give the slightest of credit to the main page in that they have started listing the promotions in the scrolling 'news' thing at the top. Someone has inevitably started at least one thread a month the past couple months asking if there's a promotion or what the code is, and they could find out pretty easily if they went to the main page. It's an improvement on my longstanding complaint that they release information through the forum instead of their website. |
||
Post 34 IP flag post |
![]() |
Pre_Coder private msg quote post Address this user | |
Quote:Originally Posted by Hcanes Ha! |
||
Post 35 IP flag post |
![]() |
Studley_Dudley private msg quote post Address this user | |
First, they do sell a service with premium content. Second, I worked in broadcasting for years and don't see an issue with this. We sold ad space to anyone who wanted to pay for it. Commercials, infomercials, sponsored news segments (sponsoring a block, not a slideshow), website banners, ads before streaming content. It didn't hinder our ability to perform the job or provide information to the viewing area. |
||
Post 36 IP flag post |
![]() Splotches is gettin old! |
Nuffsaid111 private msg quote post Address this user | |
Quote:Originally Posted by GAC This! |
||
Post 37 IP flag post |
![]() Rest in Peace |
Jesse_O private msg quote post Address this user | |
As a side note, I was questioning the validity of banner ads being detrimental to a business home page. In my research, I found an article that basically was promoting YouTube advertising. But I found the page setup to actually be quite humorous. There is nothing like an article bashing banner ads on a website that has banner ads.![]() |
||
Post 38 IP flag post |
![]() |
SauceDog private msg quote post Address this user | |
Quote:Originally Posted by mediaslave Listen, they are just testing the waters for their transition to their next round of premium label updates. These are gonna be sick, yo! ![]() ![]() |
||
Post 39 IP flag post |
![]() |
mediaslave private msg quote post Address this user | |
Quote:Originally Posted by Jesse_O I think you're missing the point entirely here. This isn't about whether or banner ads are effective. A good Banner ad is highly effective. It's about whether or not cbcs look like Muppets by posting Banner ad for random companies on the home page. And the answer is straight up yes, they do. It's a cheap move that weakens their brand image. They're already suffering with a branding issue, and this only exacerbates that problem. Cbcs has had a problem with playing second fiddle to cgc since forever. I've said it over and over again that I think cbcs does a fantastic job at the actual service, but that me top themselves by presenting themselves as a second-tier, second-place option to cgc. And they do that through the brand image that they present. This only fortifies that opinion. Like I said, you would never see Porsche, Apple, or any other premium tier brand post random ads for other companies on their homepage and product pages. They may post ads that are related to the content that they're displaying, such as financing companies, or even related product within their own brand, but I highly doubt you will ever see Audi putting up ads for cryptocurrency brokers. It's just incredibly amateurish in terms of marketing. |
||
Post 40 IP flag post |
![]() |
flanders private msg quote post Address this user | |
@SauceDog brilliant! They can take it a step further by having Harley Quinn holding a Fanta. I saw ads on a couple sections at CGC's site as well, but not on the homepage. |
||
Post 41 IP flag post |
![]() |
SauceDog private msg quote post Address this user | |
Quote:Originally Posted by flanders *bows* yeah, CGC has them (or at least HAD them, it seems they got rid of em in their latest forum upgrade) on their forums area - which I would be totally fine with here as well, just not front and centre on the homepage and the service pages ![]() |
||
Post 42 IP flag post |
![]() |
GAC private msg quote post Address this user | |
Of all the things to be "outraged" about, ads on a website should be pretty low on the list. Consider all the hobby friendly services CBCS offers....consider the Goliath they are up against and the questionable practices this Goliath employs from a competitive standpoint. I'd like to read genuine outrage on that...instead of the merits of ad space on a website. | ||
Post 43 IP flag post |
![]() Rest in Peace |
Jesse_O private msg quote post Address this user | |
Quote:Originally Posted by mediaslave No, if you read my first sentence, I said I was wondering if they were detrimental to a business's homepage. I wanted to see if there were any studies on this matter. You know, hard data to back up the opinions being expressed here. In that search, I found an article that I thought was humorous and thought I'd share that. I did say "as a side note". About the topic in general, I can't say that a banner ad has ever effected whether or not I do business with a company. I don't find banner ads a nuisance in the least. If I did, I'd get an ad blocker. Business is business. I have owned and worked in retail automotive parts basically my whole life before I became disabled. If a company can make money by putting a banner ad on their homepage, I say go for it. Pop up ads are a horse of a different color. |
||
Post 44 IP flag post |
![]() |
EbayMafia private msg quote post Address this user | |
Quote:Originally Posted by SauceDog Once in a while a customer will try to tell me how my boss should run his company differently. I listen politely as they become convinced that their idea is incredibly important and they try to make a mountain out of a mole-hill. Sometimes they push it far enough that I tell them that we are the only local company in our industry that was around before the 2008 recession and still around after. A couple have gotten adamant enough that I remind them they are free to take their own life savings and start a company where they can make the rules and test their theories about what is important and what is not. That's kind of where we are with you two. Enough criticizing. Enough making mountains out of mole-hills. Maybe it's time to put everything you own at risk and start a comic book grading company that shows the world how to do it right. |
||
Post 45 IP flag post |
![]() |
mediaslave private msg quote post Address this user | |
I'm sure there's data out there showing whether or not a banner can affect the home page, but I think more in this case it's about brand perception. With every dealer that I've spoken to, every single one of them cites cbcs as just looking like a cheaper product., I think everybody knows that this is not the case, in fact I'd argue that cbcs is product is actually better comparatively. Putting a banner ad on your homepage says a lot of things that are usually only understandable through focus groups. Actually getting people to sit down and tell you what they think rather than staring at hard cold data. For example, I watched this fascinating study where they took two phones and remove the branding from them and put them in front of people to get their opinion without turning them on. One was an iPhone, and the other was some Samsung or LG I'm not sure. Anyways it was some Android phone. Anyways what was interesting is almost every one of the people when asked which phone they like better liked the Apple, even though they couldn't turn it on and there were no markings to show which brand was which. And when they were asked why it was because every little hole and button on the Apple phone lined up perfectly all the way around the body of the phone. The Android however just had things where they functionally needed to be. It makes no difference to how the phone actually work, but the perceived value of it higher with the Apple because it appeared Slicker and more professional. I'd argue that by putting the banner ad on the front of their site, cbcs goes more towards functional then aesthetically pleasing in professional. It's yet another indicator that brand image for cbcs is not important, while that is a very important thing with a number of collector's. Every dealer that I have spoken to said that they think cbcs just looks cheaper and that their customers aren't as interested in it as cgc books. Cgc just looks like a more premium option between the two of them. The banner on the homepage just for defies that. They just don't do a good option of presenting themselves as a premium product, |
||
Post 46 IP flag post |
![]() |
chester15 private msg quote post Address this user | |
That Big Mac on the X-Men 1 is making me suddenly hungry. | ||
Post 47 IP flag post |
![]() |
mediaslave private msg quote post Address this user | |
Quote:Originally Posted by SauceDog |
||
Post 48 IP flag post |
![]() |
Paulbg2000 private msg quote post Address this user | |
Quote:Originally Posted by mediaslave They're doing it across the street too.... |
||
Post 49 IP flag post |
![]() |
chester15 private msg quote post Address this user | |
Which bothers you more? The banner ads on the CBCS home page, or your wife asking, "How do I look in these slacks?" Rate the 2 situations on a scale of 1 to 10, where 1 is: No Bother At All, and 10 is: It #$%&*#* Bothers the #$@* Out Of Me. |
||
Post 50 IP flag post |
![]() |
mediaslave private msg quote post Address this user | |
Quote:Originally Posted by EbaySeller That's funny, because that's exactly the attitude companies have right before new companies like Tesla or Shopify eat them for lunch. Also ironic that it's those little details that make all the difference between the new and the old companies, because those little details end up being a differentiators between new and old. A company should always be open to new ideas especially when your base has an emotional attachment to the product that you're selling. People love comic books, otherwise we wouldn't go to the trouble of having them greater than spending ridiculous amounts of money for them. If I didn't have a fondness for cbcs, I wouldn't give a shit what they do. I would just laugh at the fact that they're putting crap banner ads on all their pages and carry on. |
||
Post 51 IP flag post |
![]() |
GAC private msg quote post Address this user | |
@mediaslave Having ads or not having ads on a website is inconsequential. It will deter no one from submitting or not submitting. | ||
Post 52 IP flag post |
![]() |
SauceDog private msg quote post Address this user | |
Quote:Originally Posted by EbaySeller I'm not just a customer, I'm literally a web-campaign / web-development professional who works at an advertising agency handling the websites for several international companies (all of which are worth more than CBCS, one having in $1.9 billion in assets I need to promote correctly online and have to stop them from suggesting such mistakes as this on a monthly basis). CBCS started a company for grading, they shouldn't be taken to be experts in anything else and should think about what other professionals are saying about this. This simply looks like someone wanted to squeeze a few bucks out of an easy non-targeted ad script without figuring out if it made sense to both the bottom line and the future perception of the company as a whole. I don't need to start a new company to show em how its done, I have a company that exists to TELL them how its done so they don't have to worry about it and can focus on grading comics ![]() |
||
Post 53 IP flag post |
![]() |
mediaslave private msg quote post Address this user | |
Quote:Originally Posted by GAC Are you basing out on extensive knowledge you have from the advertising industry? Cuz funny thousands of agencies all across the world would argue with you right now. ![]() It just gives the guys who don't like cbcs one more thing to pick on. And considering how much Cgc dominates this industry over cbcs, the last thing they need to do is give their detractors more ammunition. |
||
Post 54 IP flag post |
![]() |
SauceDog private msg quote post Address this user | |
Quote:Originally Posted by Jesse_O This is actually an excellent example, thank you for posting it. Notice the top banners (one for a youtube content and the other for 25% off) - those are good usages as they direct the users to relevant content created by the site (a youtube channel for the website, and then the store itself). The traffic is contained to their own channels/pages and can be tracked and monetized with full control. They are in essence really acting as giant navigation buttons to more branded & controlled content, and has been planned out as part of the user experience (not just stuck in and loading random stuff) The Square ad in the lower right however, that is just plain old crap banner ad for monetary game which is standard for opinion/news sites or blogs, which the Drum does fall into (their revenue comes from this but then they pull extra from pushing items in their store). I'm sure this type of banner ad is what the article is talking about (and they would be correct). |
||
Post 55 IP flag post |
Thread locked. No more posts permitted. Return home.